We are delighted to be working with some of gravel cycling’s leading brands this year:
Vielo – Road and Gravel Bikes
We’re thrilled to partner with British bicycle brand Vielo for 2025. Founded in 2018 by father-and-son team Ian and Trevor Hughes, Vielo creates high-performance Road and Gravel bikes designed specifically for the challenges of British roads and weather. Their products feature clean, engineering-led designs, obsessive attention to detail, and craftsmanship rooted in real-world riding experience. With frames that balance standout performance and subtle style, Vielo bikes are built to adapt to your unique riding needs.
Find out more about Vielo, Including test ride opportunities at Vielo.cc
Born and based in Stockholm, Sweden, POC are a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. At the core of everything we believe and do lies data, research, and rigorous testing. Whether on the mountains, trails, or winding roads, a ride with POC is a ride protected by science.
See their gravel bike gear here – poc.com/cycling/gravel
About Michelin: A Leader in Mobility Solutions
Michelin is a globally renowned company at the forefront of mobility solutions, recognized for its pioneering innovations, commitment to sustainability, and dedication to enhancing the quality of transportation worldwide. With over 130 years of expertise, Michelin has earned its reputation as one of the most trusted names in the tyre and mobility industries.
A Legacy of Excellence
Founded in 1889 by brothers Édouard and André Michelin in Clermont-Ferrand, France, Michelin has grown from a small family business into a multinational enterprise. The company’s initial innovations, such as the detachable bicycle tyre, set the stage for its leadership in developing advanced technologies to meet the evolving needs of mobility. Today, Michelin operates in over 170 countries and employs more than 130,000 people, making it a cornerstone of the global mobility industry.
What Michelin Does
At its core, Michelin designs, manufactures, and sells a wide range of tyres tailored to virtually every type of vehicle, from cars, trucks, and motorcycles to aircraft, agricultural equipment, heavy-duty machinery and of course bicycle tyres across all categories. The company is widely regarded for its premium tire performance, ensuring safety, durability, and efficiency under diverse conditions.
Michelin is not just about tyres, though. The company has expanded its vision to encompass a broader mission: making mobility safer, more efficient, and more sustainable. This includes investing in innovative services, technologies, and digital solutions, such as:
Mobility Services: Providing fleet management tools, connected tyre solutions, and travel assistance services.
Sustainability Initiatives: Leading the charge in reducing the environmental impact of transportation by developing tyres made from renewable or recycled materials and promoting eco-friendly driving practices.
Tourism and Gastronomy: Michelin is also synonymous with its iconic Michelin Guide, which has celebrated exceptional culinary
For more information, checkout www.michelin.co.uk/why-michelin-two-wheel-tyre-innovation
An essential brand for any UK gravel rider. It’s rare to ride in this country and not finish with a filthy bike. Luckily Muc-Off have everything you need to get your bike clean and ready for it’s next adventure. Come and use our Muc-Off bike washes at most Glorious Gravel rides before you pack your bike back in the car…
Find out more about the Muc-Off range here – https://muc-off.com/
Beyond ordinary.
Get off the beaten path. Hatch one-of-a-kind plans. Climb routes no-one’s heard of, make ill-advised detours, and grin through the mud when the weather takes an unexpected turn. Because we all know the most memorable adventures are a little out of the ordinary.
Find out more here – https://rab.equipment/uk/
